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Publishing on Smashwords: Meatgrinder and other functions

In our second instalment on publishing on Smashwords, let’s get to through the icky stuff first: The Meatgrinder. Smashwords has a free style guide you can download here, where founder Mark Coker gives you several ways to format your book, but by far the easiest and the most effective way is what he calls the Nuclear Method.

Meatgrinder and other Smashwords functions

Here are the quick steps to formatting for Meatgrinder:

  1. Copy all your text and paste into notepad.
  2. Open a new Word document.
  3. Cut everything from notepad and paste into the new word doc. This ensures that there’s no weird formatting left over from whatever Word did in your last document.
  4. Highlight all your text and add in your first paragraph indent. DO NOT TAB FOR THE LOVE OF GOD. If you’re not sure what that means, it should look like that bit circled in Word.Indenting a paragraph
  5. Go through your text and
    • add all your italics/bold/underline (if any) back into the text. This extra step, while annoying, also helps you proofread your book one last time. And because you’re not focusing on the words per se, it helps you pick out random typos that you’ve probably glossed over because you’ve read it too many times.
    • Add in page breaks after each chapter.
  6. Format your chapter titles and save them as bookmarks.
  7. Add in your front matter. We have a standard template front matter that we just paste in and change details.
  8. Create your table of contents (“TOC”). This is the most annoying part because, to make sure it works right, you have to do a manual one. DO NOT ON ANY ACCOUNT USE WORD’S AUTO TOC. You’re just giving yourself more trouble. What you do is list down all your chapter titles. Remember the bookmarks you saved in #6? Yeah, now you link those bookmarks here.Sample Table of Contents and bookmarks
  9. Add your end matter. Again, create a standard template that you can paste in and change details. This usually includes other books you’ve written, an about you, and a nice “please review” request!

So this means I won’t get any Meatgrinder errors?

The most frequent cause of errors, by far, is caused by hyperlinks, because Word likes to add them in randomly. We know. It has caused us pain many many many times.

This is what it looks like:

Random hidden bookmarks

These bookmarks tend to pop up like ghosts. Like you could look at it in one version and it appears to be clean, but if you deselect and then select hidden bookmarks, they suddenly jump out at you. You just have to patiently delete them one by one, because there is no “delete all button.”

What you want is a clean file like the picture below, or the one under #8, which only shows the bookmarks you’ve created and which are linked to your TOC.

Clean bookmarks look like this

The second most frequent culprit in Meatgrinder errors is your line spacing. If you cut and paste your text to a new Word doc, this usually won’t cause any troubles. But just to be sure, your line spacing should show “0” or “Single” everywhere otherwise your epub might have some weird spacing issues.

Clean spacing

Still too difficult? We’re more than happy to format this for you!

Okay, now that’s out of the way, let’s head to the cool stuff about Smashwords!

Global Pricing

If you’re worried about how fluctuations in USD will affect the price of your book, Smashwords gives you a global price lock to fix the prices in foreign currency.

Global pricing for Smashwords

Just go to “global pricing” on your dashboard, and then “Add lock”.

Series Manager

Got a series? No worries. Match them all here. Way better than having to email back and forth with Amazon to get it done.

 

Premium Distribution

One of the things that Smashwords has going for it is that it is both a retailer AND a distributor/aggregator. If you want to check (or control) where your book is being sold, head to the channel manager.

Once you’re approved for the Premium Catalog, you can head over to the Channel Manager to decide where you want Smashwords to distribute your ebook to.

We usually just opt out of shipping to Amazon because there are some weird conditions as to when Smashwords will actually be able to distribute to them (after a thousand copies sold or something?). It’s also easier to just upload directly on Amazon, especially with Kindle Create.

Coupons!

This is by far the one feature we wish every other platform would also offer. Want to give someone a discount? Or have a sale specifically for a small group of people? Smashwords lets you create discount coupon codes that you can limit or privately distribute instead of having a store-wide sale for the whole world.

 

What’s your experience with Smashwords been like?

Did you have a terrible time? Do you love the platform? Do you have any tips or queries? Let us know!

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