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Why Every Malaysian Writer Needs Their Own Website – Stuart Danker

If you’re a writer or author in Malaysia, you need a website. That’s it. Post over. You can leave now.

Oh, you’re still here? Why? Because you want me to explain why? Well then, *gets on high horse* don’t mind if I do.

Look, this post wouldn’t have existed had my Malaysian-writer-friends owned their own websites. In fact, based on my totally credible anecdotal data, only two out of 10 Malaysian writers actually maintain a digital presence of some sort.

These people include copywriters all the way to award-winning journalists. And that’s why this post was born. How are we going to sapot lokal if there’s no Like button to click, am I right?

So without further ado, let’s jump right into this topic.

Why Every Malaysian Writer Needs Their Own Website - A guest post from Stuart Danker

Why do writers need their own website?

Picture this: a potential employer—or even better, a fan—wants to know more about you. They google your name. Maybe they come across your LinkedIn profile, or the rogue article you wrote for a magazine once. But they don’t get a central source of information about you. Now all your potential stalkers get are the grainy photos you took when Friendster was still around.

Compare that to them seeing your personal website as the first search result, replete with your bio, portfolio, and the occasional blog post.

Which do you think feels more welcoming?

I get it. To some of you, it really doesn’t matter as long as you get to write. I hate to burst your bubble but like Kopi Soh mentioned in her post, writing isn’t the only thing involved in the writer’s journey. Who would’ve thought?

Tell you what. I’ll even make it easy for you. Here’s the CliffsNotes version on why you should own a personal website as a writer (especially in this day and age):

  1. You get to look professional online
  2. Your fans will have something to follow, share, and like
  3. Your potential employers and publishers will be able to see that you’ve taken some initiative in the craft
  4. You’ll be able to announce your future books or seminars
  5. You can further build an audience by putting out quality work
  6. You’ll get to collect your audience’s email addresses
  7. You’ll be able to build SEO (which can’t be done without a website)

And that’s just the tip of the iceberg.

 

Okay, so where do I host my site?

There are tons of platforms for you to choose from. If you’re new to web admin, then I suggest heading over to the likes of Wix or Weebly, where everything’s just drag and drop, but for the purpose of this post, I’m going to highlight my favourite brand, which is WordPress.

Now, if you don’t already own a website and I’ve managed to sell you into starting one, then I highly suggest that you try WordPress, specifically WordPress.com. Do note that there are minor—but very important—distinctions between WordPress.com and WordPress.org.

I don’t want to get all technical and put you off, so here’s the CliffsNotes again:

  • WordPress.org
    • Customise however you want
    • More digital-marketing friendly out of the box
    • Your website is independent, and you won’t need to adhere to any T&Cs
  • WordPress.com
    • Easier to get started (free accounts available)
    • Limited control unless you pay for Business account
    • You are bound by the platform, so they get to dictate what you can or can’t do
    • But you get the WordPress Reader (main benefit of .com)

At first glance, the terms may not seem all that important, especially if you’re new to web building, but you’ll quickly learn that both platforms have very distinct pros and cons that may make or break your online presence.

 

So what are the differences?

If you want the TL;DR, then just remember this: WordPress.org allows for more independence, while WordPress.com is more restrictive but fuss-free.

One of the benefits of having your independence is that you’ll be able to insert any plug-ins you want on your website. So if you want to accept donations, or set up Facebook Pixel, or sell your books, all you’ll need to do is install the appropriate plug-ins or code. You can’t do that on WordPress.com (unless again, you pay for the Business account).

But that doesn’t mean WordPress.com doesn’t have its benefits. By losing a bit of your autonomy, you get access to the WordPress Reader, which is like the Instagram feed of blogging. And with over 409 million people on that platform, imagine the potential traffic you’ll get for each blog post, for free!

So you see, it’s not a cut-and-dried choice between the two. You just need to know your own style of building your internet presence. Do you enjoy advertising on social media and want to keep track of your traffic using Google Analytics? Then WordPress.org is for you.

On the other hand, if you’d like a ready community that would see your posts on their feed, then the .com variant would fit you well. Also, you get to try the platform for free before committing too.

There’s no good or bad here. They’re both different.

And if you’d like a more concrete comparison, Teaspoon Publishing uses WordPress.org, while my website uses WordPress.com.

Also, as a quick aside, WordPress.org costs slightly more on average (MYR16 per month for first billing, MYR60 per month after), while WordPress.com is cheaper initially (MYR16 per month forever, or MYR0 with the Free account). However, WordPress.com’s full functionality is only accessible through the Business Account (MYR100 per month).

And owning your own domain name (like www.yourname.com) will set you back around MYR80 per year.

 

What do I do after owning a website?

Okay, you now have a website to your name. People googling you will have an official page to land on. What’s next?

I’ll tell you. We’ll page Mister Cliff so we can look at his notes:

  • List your details
    This is the bare minimum. You’ll need to list email addresses, social media accounts, your experience, and portfolio. Basically, make it easy for people to learn about you and contact you.
  • Run the blog
    You’ll also need to create content, not just to look good in Google’s eyes (SEO), but also to show your audience that you’re an active personality online. The ghost house syndrome is real. Don’t let your site look like a ghost house.
  • Learn about lead magnets
    Okay, so you have a bare-bones site with your details and content. Now you should start thinking of something you can offer in exchange for emails. Is it a discount on your books? A PDF guide? A free consultation? Believe it or not, newsletters are still totally relevant in 2022.
  • While you’re at it, learn SEO too
    You won’t be able to run SEO efforts without a website. It won’t work if all you have is a Facebook page or an Instagram profile. What SEO is, is the ability to appear on Google when someone searches a relevant term. You want an example? Try searching the terms ‘isbn malaysia’ or ‘smashwords’. You should see Teaspoon Publishing on the first page of Google.
  • Network!
    Just because you build it doesn’t mean people will come. If you’ve opted for WordPress.com, hop onto the Reader and start commenting on others’ blogs. If you’re on WordPress.org, network with the friendly bunch of people in the Malaysian Writers Community group on Facebook. Networking alone (advertising not included) can actually grow your digital presence pretty tremendously. I personally grew my audience on my website purely by networking.

 

Ripe time for Malaysian writers

At the end of the day, what we want is to be discoverable, especially in the Malaysian market. I’m telling you, even famous Malaysian authors haven’t started building their web presence yet, so it’s as good a time as any to start.

And that’s it. The end of the post. For real this time. You can leave now. Seriously. Bye.

 


 

Stuart Danker has bumbled along in the writing industry for almost a decade now. His debut novel Tinhead City, KL was released in 2021, and he’s currently pursuing his passion in fiction (and he’s using the term ‘pursue’ loosely).

How to Publish, Promote, and Remain Sane – A guest post from Kopi Soh

Most people, especially first-time authors, have the misconception that “being published” is the end of the road in an author’s journey—You’ve made it. You have arrived at your destination. Errr.. actually no, you have not arrived. In fact, being published is just one milestone. There are a lot more hurdles that you need to jump over. I have been a self-published author of two self-help books (Oh I thought I was the Only One and Oh I thought I was the Only One 2) and recently, my semi-biographical fiction, Looking After The Ashes, was published by Penguin SEA.

Illustration by Kopi Soh: Image of girl holding Looking after the Ashes book with text "Yaay...I am Published!!!"

Each road has its own challenges. After publishing, I went through a period of almost going insane. Endless googling to find out where (other than Amazon, Book Depository, Shopee, MPH, Kinokuniya, Times) my books were “Available for purchase” and if they had ready stock. The publisher or distributor may provide you with a list of where they intend to send the books to but as the author you need to check if those books are actually available on those sites. If you don’t do this step and you send your readers to a site or bookstore that does not carry ready stock for your books, your readers may end up being extremely frustrated.

Illustration by Kopi Soh: image of girl clicking on her laptop, thinking "where my book?"Then comes the media and social media part: if you don’t promote your own book it may not get the publicity it needs and it may eventually just die out. If you are someone who is not very tech-savvy and not active on social media, it’s time you buck up and learn. Yes, learn Instagram, Facebook, Twitter, TikTok, and Goodreads as fast as you can because that’s where books get promoted a lot. Do your research, know who are the bookstagrammers/booktokkers/bloggers in your genre. Reach out to them via email asking if they would do a review for you in exchange for a free copy of the book.

Illustration by Kopi soh: two people surrounded by a cloud of text captioned "So many things to learn"

Grow thicker skin and approach podcasters, bloggers, reporters, or journalists and ask if they would like to interview you and cover your book. Connect with other authors and be generous in your promotion of their books too. Your reach will be far greater if you work together and inter-promote. Do Giveaways if you can in return for Reviews. Approach libraries, universities, and schools offer to do book signings and talks.

Illustration by Kopi Soh: image of girl with face mask holding up a Please sign

Next comes the more insane part that you’ll find yourself doing (well maybe not you but certainly me). I find myself googling daily to see if there’s any media coverage, clicking on Goodreads and Amazon a dozen times a day to see if there are any new reviews, entering random bookstores and pretending to be a customer searching for my own book so that their system will detect that someone is looking for the book and hopefully the bookstores will put in an order, even re-shelving my books (a few copies) to a more prominent place in bookstores. Some authors even go as far as going into bookstores and start signing their own books. Please DO NOT do that—if you truly want to, at least ask permission from the Managers of the bookstores first. Yes, there is that temporary moment of insanity where just like a first-time parent, you wonder if you are doing everything you can to help your newborn thrive.

Illustration by Kopi Soh: Girl in bookstore asking staff, "Ekskew me... Do you have Looking After the Ashes?"

So what’s the solution? How did I stay sane? Well basically, I don’t think there is a solution; many of the things we need to do are necessary evils. I stay sane by pacing myself and taking short breaks from social media. One can easily get obsessive with commenting, posting, and replying to comments. What’s the point of this article? I am writing this to give you a heads up that this may happen to you, to let you know you are not alone, and you are not mad for doing some or perhaps all of the above.

Just remember to BREATHE and PACE yourself. Take a break if you need it.

Illustration by Kopi Soh: Image of girl sitting on a leaf and meditating

Wishing you all the best in your publishing journey and always feel free to contact me (FB/Instagram) should you have any questions.


Kopi Soh is the pseudonym of a Malaysian author and illustrator best known for her book Oh, I Thought I Was The Only One. She founded the Facebook community “Stick It To Me“, a page centred around producing healing art for the sick and needy, and organises a group of volunteers to produce art for hospitals and charities. Her work with “Stick It To Me” was recognized in the Digi WWWOW Awards 2015, winning an award in the Social Gathering category. She also served as the official illustrator for TEDxWeldQuay 2013 and has worked with various nonprofit organizations such as AsPaCC Community Hospice, Pusat Perubatan Universiti Malaya (PPUM), Pusat Perubatan Universiti Kebangsaan Malaysia (PPUKM), Bukit Harapan Orphanage, and Cambodia Water Project.

Find out more about her latest release, Looking After the Ashes, on The Star, Free Malaysia Today, and The Sun Daily

Copyright for Authors, a guest post by Tina Isaacs

Copyright is an important aspect of writing and creating content. It’s also a concept often confused by writers themselves.

What is Copyright? How can it protect your written works? How does awareness of Copyright save you, as a content creator, from getting into trouble with the law?

Copyright for Authors: Tina Isaacs

Creative works can exist in many forms:

  • a photograph, image or pictorial work;
  • sound recordings and musical works (a tune or song including its lyrics);
  • dramatic works (motion pictures, theatre productions, pantomime or choreography);
  • architectural plans and drawings; and
  • for authors, this refers to their literary works: novels, pieces of fiction, essays, articles, blogposts, poetry, graphic novels/comics and so on.

Copyright is a concept created in law to govern the relationship between the creator (Author) and the end users (Readers) in relation to a subject creative work (the Written Works). The concept of Copyright in law allows people to use and share content, while providing an incentive to its creators, enabling them to earn income from their works while providing appropriate protection under the law.

 

What are my rights?

The rights granted to the author or copyright owner are:

  1. economic rights – the right to make money from the publishing, sharing, and performing of their works; and creating derivatives such as translations, audiobooks, digital copies, movie/tv adaptations, and merchandise;
  2. legal rights to sue anyone who breaches these rights i.e. commits copyright infringement; and
  3. moral rights:
    • paternity rights – the right to be acknowledged as the author, and
    • integrity rights – the right to preserve the works from distortion or mutilation.

These rights are exclusive to the owner unless he sells them, like a situation of commissioned writing, or licenses them to another. All use without permission is considered copyright infringement. However, there are exceptions, such as to encourage learning (education), commentary, and news reporting (fair use or dealings).

Copyright is one of the types of Intellectual Properties (others being Service & Trade Marks, Patents, Trade Secrets and Industrial Designs) which, although intangible, is considered property which can be dealt with under the law such as being sold, licensed, willed or inherited.

 

How do I get copyright protection?

The law creates Copyright protection over a piece of creative content, provided it is original (not copied from another source), automatically as soon as it is reduced into material form (recorded or written down). An author of a story or book, for instance, is generally not required to do anything further to enjoy copyright protection over her works.

In contrast, note that a story or concept which remains in the author’s mind and has not been crystallized in writing (no matter how well planned) can never receive copyright protection. Creative works which are not reduced to material form are regarded as ideas and are not upheld by the same shield of the law. Anyone is free to come up with different versions of the same story idea (think of the numerous versions of the story of Cinderella or Dracula in movies and books) because these are mere instances of the copying of an idea. That’ll be a reminder to never blurt out that brilliant story plot the next time you have a round of roti canai with a bunch of writers!

However, the copying of the way or manner in which an idea has been presented (the use of the same or similar words, exact plot or storyline, for example) by another writer is prohibited by law, as this amounts to plagiarism or copyright infringement.

 

Is my copyright applicable everywhere?

Because Copyright law is territorial in nature, the rights and protections available under Copyright may defer depending on the territory (country) in which that right is being asserted. Although general concepts of Copyright seldom differ, one of the most important differences is the way that copyright disputes are upheld (for example, some countries like the USA require that copyright owners register their right for administrative purposes, to aid proof in copyright disputes).

 

How long does my copyright last?

Another glaring distinction is the duration of copyright protection granted to the author/maker across territories. For example, the duration of copyright held by an author of works published in USA and UK is 70 years, calculated from the end of the calendar year in which the author or the last remaining author (if there is more than one author) dies, whereas that duration is only 60 years in India, and 50 years in most other countries including Malaysia, Canada, Australia, New Zealand and the Philippines.

Any works that have exceeded that term becomes available for public use and sharing, subsequently referred to as works in the Public Domain. This is why classic literature such as Shakespeare is so cheap to buy in printed form, despite its brilliance. The term Public Domain also applies where the author, during his lifetime, gifts his work for general public use, i.e. has expressly waived his Copyright over it. You see this happening with some works shared under Creative Commons, and free and open-sourced programming software such as Freeworks, which have been specifically created to liberate users of the Internet.

 

So what do I do if someone copies my work?

Now you have copyright: does that mean you can rest on your laurels while someone copies it?

No, that right must still be enforced if you want to stop an infringer and claim compensation. As an author, you must actively assert your rights. The Courts are the upholders of your rights, so any copyright infringement must be taken up by way of a court action in the territory where the infringement occurred.

Like any other legal right, sitting idle for a long period may mean you end up waiving that right! Malaysian law, for example, requires legal action to be instituted within 6 years of the copyright infringement occurring (or is discovered). During a civil court trial, it all comes down to evidentiary proof: can you prove that the perpetrator copied your work or can he show that he had written it himself, i.e. that the offending work was original to him?

 

What about stuff I find on the Internet?

So, we’ve established that any content creator is entitled to copyright protection over their works. It must follow that one cannot copy any pieces of works they happen to come across and use it without the owner’s permission or license.

Common examples of blatant acts of copyright infringement are:

  1. copying photos from the internet and using it in your blog or as the background to your book cover;
  2. quoting someone else’s song lyrics or poetry in your story;
  3. splicing and inserting a snippet of a Hollywood movie in your book trailer which has been posted on YouTube;
  4. inserting an audio clip from a radio interview into your podcast.

But, if this is so wrong, why is everyone doing it so openly, you ask?

Mostly, because the copyright owner might not be bothered to take legal action against them for now. If a thief steals a cake from your bakery, you may not give chase or have them arrested, but you have every right to, correct? What if the copyright owner decides to make an example of people downloading and sharing her eBooks? She can, if her legal reach is large enough, make every owner of pirated copies cough-up settlement payment in the form of monetary damages.

Alternatively, think of it from a writer’s perspective: how would you feel if someone copied your work and passed it off as theirs? Even if they were to acknowledge your authorship, would you be happy if they went on to benefit from their post, leaving you with nothing but a nod of credit?

As a writer yourself, you must learn to assert, and respect copyright owned by other content creators. Just to err on the side of caution and to maintain integrity of your reputation (especially if you are a business owner), do the right thing: pay the small license fee to use a stock photo for your blogs; request for permission to quote a passage from your favourite song/book/movie; shoot your own movie clip or animation sequence for your book trailer; hire a model and photographer to shoot your book cover photos; hire your own book cover designer!

Remember that copyright infringement always costs. You either pay before use (a small token licensing fee or taking the painstaking and circuitous route of contacting the original author for permission – a relatively paltry sum or effort) or you pay a fortune (after being sued in Court). Look around your workspace today – how can you better protect your work and stop yourself from wrongly infringing the rights of others?

 

Wah so mafan.

The intricacies and nuances of Copyright Law are numerous – lawyers like me take years to master it – but I’ve touched on the basics as far as authors and writing is concerned, with the hope that it provides some illumination. I pray you’ve found this post useful and worthwhile food for thought.

If you’d like to know more about Copyright and Writers, feel free to visit my blog on this topic at www.tina-isaacs.com/copyright-writers/.

 


This was a guest post by Tina Isaacs: Lawyer | Author | Actor | Vocalist

 

Tina Isaacs is a litigation lawyer turned fiction writer based in Kuala Lumpur, Malaysia, and is the founder of the Malaysian Writers Society. She has published numerous short stories internationally and within the region, most notably winning Runner-Up for the DK Dutt Memorial Award for Literary Excellence 2015, and having her story ‘Undercover in Tanah Firdaus’ chosen for the Short Story Collection of the 2015 SciFi Film Festival in Parramatta, Australia. Other than her qualification in law, Tina has a Master in Creative Writing from the University of Tampa, Florida, USA; is an active performer in the Malaysian musical and theatre industry; and is presently working on her debut novel, a dystopian thriller.

Follow Tina’s work at www.tina-isaacs.com, FB: tinaisaacsauthor, Twitter: @isaacs_tina.